Tag Archives: mobile marketing

With your permission

If I asked you nicely and gave you deals, discounts and gifts against things you wanted to buy anyway, would you allow me to share my marketing message with you? That is the premise that permission-based mobile marketing works on. … Continue reading

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Apps need to change their game

There is a lot to be said about apps – they have certainly changed the way we interact with computers and phones. However, there is also a lot to be said about economics. And economics is certainly warped when it … Continue reading

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