Tag Archives: mobile advertising

App in your language?

There is a huge comfort in speaking, reading and writing in your own language. However, the Internet, at least in India, has largely been a bastion of English language. Of course, there have been some remarkable examples of sites in … Continue reading

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What’s clogging the pipes?

The usage of apps on mobile devices is rising across the world. People are increasingly connecting to the internet through them. That only means one thing—clogged bandwidth pipes. A study by mobile analytics firm Flurry came up with this interesting … Continue reading

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Text trumps display ads on mobile

With the fancy new handsets constantly flooding the market, you would think that the snazzier-looking display ads would fare much better than plain ol’ text. The fact, however, is just the opposite. In mobile there are currently five completely different … Continue reading

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Mobile is digital but all digital is not mobile

The title is not just wordplay. It is a classic misinterpretation played out in the advertising world. What type of an agency is best positioned to become master of mobile advertising? I have not heard a convincing answer to this … Continue reading

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Believe me, mobile advertising is a different game

Every time I see a banner ad on a mobile phone, I see it as an opportunity wasted. Ask the first five people you come across—do any of them click on banners on their phone? And I guarantee that the … Continue reading

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