Category Archives: social media

The mind of the Indian youth

Anywhere in the world, whenever there is a mention of the Indian economy and market, people often talk about the demographic advantage this country enjoys. It is a youthful country with high disposable incomes, they say. The oasis for marketing … Continue reading

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Happy Birthday to us!

It’s time to pop the bubbly—Blyk turns 1 in India! Time sure flies when you’re having fun. And the year gone by has been nothing if not fun. From launching our services to having a subscriber base of 1.68 million … Continue reading

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With your permission

If I asked you nicely and gave you deals, discounts and gifts against things you wanted to buy anyway, would you allow me to share my marketing message with you? That is the premise that permission-based mobile marketing works on. … Continue reading

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Group buying is ready for mobile and social networking

Ever tried bargaining for something by promising the shopkeeper you’ll buy more if you get the right price? We all do it. And the discount we get by doing that is usually 2-5 percent, 10 at the most. Now if … Continue reading

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