Category Archives: mobile advertising

The mind of the Indian youth

Anywhere in the world, whenever there is a mention of the Indian economy and market, people often talk about the demographic advantage this country enjoys. It is a youthful country with high disposable incomes, they say. The oasis for marketing … Continue reading

Posted in Indian Youth, marketing, mobile advertising, social media | Leave a comment

Happy Birthday to us!

It’s time to pop the bubbly—Blyk turns 1 in India! Time sure flies when you’re having fun. And the year gone by has been nothing if not fun. From launching our services to having a subscriber base of 1.68 million … Continue reading

Posted in Indian Youth, marketing, mobile advertising, social media | 1 Comment

Ask nicely, and I will

The title doesn’t refer to my willingness to please. In fact, it refers to people who are the most difficult to please—consumers. In my last post, I talked about a study brought out by the Mobile Marketing Association (MMA) on … Continue reading

Posted in marketing, mobile advertising, Mobile Marketing Association | Leave a comment

With your permission

If I asked you nicely and gave you deals, discounts and gifts against things you wanted to buy anyway, would you allow me to share my marketing message with you? That is the premise that permission-based mobile marketing works on. … Continue reading

Posted in digital marketing, marketing, mobile advertising, social media, Uncategorized | Tagged , , | Leave a comment

App in your language?

There is a huge comfort in speaking, reading and writing in your own language. However, the Internet, at least in India, has largely been a bastion of English language. Of course, there have been some remarkable examples of sites in … Continue reading

Posted in marketing, mobile advertising | Tagged , | Leave a comment

What’s clogging the pipes?

The usage of apps on mobile devices is rising across the world. People are increasingly connecting to the internet through them. That only means one thing—clogged bandwidth pipes. A study by mobile analytics firm Flurry came up with this interesting … Continue reading

Posted in apps, mobile advertising | Tagged , , | Leave a comment

Put a ring on it

There is something very attractive and almost edible about apps—especially those on a mobile device. With their nice, rich designs, intuitive interface and interesting features, apps are notching up fans across the world. According to a report compiled by consulting … Continue reading

Posted in apps, mobile advertising | Tagged , , , | Leave a comment

Text trumps display ads on mobile

With the fancy new handsets constantly flooding the market, you would think that the snazzier-looking display ads would fare much better than plain ol’ text. The fact, however, is just the opposite. In mobile there are currently five completely different … Continue reading

Posted in mobile advertising | Tagged , , , , | Leave a comment

Mobile is digital but all digital is not mobile

The title is not just wordplay. It is a classic misinterpretation played out in the advertising world. What type of an agency is best positioned to become master of mobile advertising? I have not heard a convincing answer to this … Continue reading

Posted in mobile advertising | Tagged , | 1 Comment

Believe me, mobile advertising is a different game

Every time I see a banner ad on a mobile phone, I see it as an opportunity wasted. Ask the first five people you come across—do any of them click on banners on their phone? And I guarantee that the … Continue reading

Posted in mobile advertising | Tagged , | Leave a comment