Category Archives: marketing
A winning combination
The service industry is going through a phase of massive transitions. With digitization, there is a huge leap in scalability that is now possible for the dissemination of services. However, so far the needle has typically swung towards extremes—either there … Continue reading
Posted in Digitization, marketing, world wide web
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The mind of the Indian youth
Anywhere in the world, whenever there is a mention of the Indian economy and market, people often talk about the demographic advantage this country enjoys. It is a youthful country with high disposable incomes, they say. The oasis for marketing … Continue reading
Posted in Indian Youth, marketing, mobile advertising, social media
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Happy Birthday to us!
It’s time to pop the bubbly—Blyk turns 1 in India! Time sure flies when you’re having fun. And the year gone by has been nothing if not fun. From launching our services to having a subscriber base of 1.68 million … Continue reading
Posted in Indian Youth, marketing, mobile advertising, social media
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Ask nicely, and I will
The title doesn’t refer to my willingness to please. In fact, it refers to people who are the most difficult to please—consumers. In my last post, I talked about a study brought out by the Mobile Marketing Association (MMA) on … Continue reading
App in your language?
There is a huge comfort in speaking, reading and writing in your own language. However, the Internet, at least in India, has largely been a bastion of English language. Of course, there have been some remarkable examples of sites in … Continue reading
Time to shed the conservative garb
Even though the Indian market is dominated by the traditional forms of media, namely print and television, there is a lot of buzz around the digital medium. And this has been the case for some time now. Companies often talk … Continue reading
Posted in digital marketing, marketing
Tagged digital marketing, internet, online advertising, online marketing
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Operating themselves into a corner
On the mobile platform – just like everywhere else today – if you don’t move forward but stand still, you fall behind. The other reality is that perception is everything. You are successful if you can create an image of … Continue reading
Is there a case for integration?
Each one of us is entitled to our own madness, because we have our own method for it. Order imposed by someone else usually provokes us to rebel. We revel in our fragmented existence, putting things into categories only we … Continue reading
Don’t be afraid to be open when you market
Gone are the days of thrusting your message at the audience. If you want your target to appreciate what you are trying to say to them, you need to engage with them actively and even allow them to be part … Continue reading
