Category Archives: marketing

A winning combination

The service industry is going through a phase of massive transitions. With digitization, there is a huge leap in scalability that is now possible for the dissemination of services. However, so far the needle has typically swung towards extremes—either there … Continue reading

Posted in Digitization, marketing, world wide web | Leave a comment

The mind of the Indian youth

Anywhere in the world, whenever there is a mention of the Indian economy and market, people often talk about the demographic advantage this country enjoys. It is a youthful country with high disposable incomes, they say. The oasis for marketing … Continue reading

Posted in Indian Youth, marketing, mobile advertising, social media | Leave a comment

Happy Birthday to us!

It’s time to pop the bubbly—Blyk turns 1 in India! Time sure flies when you’re having fun. And the year gone by has been nothing if not fun. From launching our services to having a subscriber base of 1.68 million … Continue reading

Posted in Indian Youth, marketing, mobile advertising, social media | 1 Comment

Ask nicely, and I will

The title doesn’t refer to my willingness to please. In fact, it refers to people who are the most difficult to please—consumers. In my last post, I talked about a study brought out by the Mobile Marketing Association (MMA) on … Continue reading

Posted in marketing, mobile advertising, Mobile Marketing Association | Leave a comment

With your permission

If I asked you nicely and gave you deals, discounts and gifts against things you wanted to buy anyway, would you allow me to share my marketing message with you? That is the premise that permission-based mobile marketing works on. … Continue reading

Posted in digital marketing, marketing, mobile advertising, social media, Uncategorized | Tagged , , | Leave a comment

App in your language?

There is a huge comfort in speaking, reading and writing in your own language. However, the Internet, at least in India, has largely been a bastion of English language. Of course, there have been some remarkable examples of sites in … Continue reading

Posted in marketing, mobile advertising | Tagged , | Leave a comment

Time to shed the conservative garb

Even though the Indian market is dominated by the traditional forms of media, namely print and television, there is a lot of buzz around the digital medium. And this has been the case for some time now. Companies often talk … Continue reading

Posted in digital marketing, marketing | Tagged , , , | 3 Comments

Operating themselves into a corner

On the mobile platform – just like everywhere else today – if you don’t move forward but stand still, you fall behind. The other reality is that perception is everything. You are successful if you can create an image of … Continue reading

Posted in marketing | Tagged , , , , | Leave a comment

Is there a case for integration?

Each one of us is entitled to our own madness, because we have our own method for it. Order imposed by someone else usually provokes us to rebel. We revel in our fragmented existence, putting things into categories only we … Continue reading

Posted in marketing | Tagged , | Leave a comment

Don’t be afraid to be open when you market

Gone are the days of thrusting your message at the audience. If you want your target to appreciate what you are trying to say to them, you need to engage with them actively and even allow them to be part … Continue reading

Posted in marketing | Tagged , | Leave a comment