Author Archives: admin
A winning combination
The service industry is going through a phase of massive transitions. With digitization, there is a huge leap in scalability that is now possible for the dissemination of services. However, so far the needle has typically swung towards extremes—either there … Continue reading
Posted in Digitization, marketing, world wide web
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The mind of the Indian youth
Anywhere in the world, whenever there is a mention of the Indian economy and market, people often talk about the demographic advantage this country enjoys. It is a youthful country with high disposable incomes, they say. The oasis for marketing … Continue reading
Posted in Indian Youth, marketing, mobile advertising, social media
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Time to move on.
Dear reader, I have today resigned from Blyk , a company I co-founded late in 2005. My time in Blyk has been very successful and exciting, but now is the right time for me to move on. Social media and … Continue reading
Happy Birthday to us!
It’s time to pop the bubbly—Blyk turns 1 in India! Time sure flies when you’re having fun. And the year gone by has been nothing if not fun. From launching our services to having a subscriber base of 1.68 million … Continue reading
Posted in Indian Youth, marketing, mobile advertising, social media
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Ask nicely, and I will
The title doesn’t refer to my willingness to please. In fact, it refers to people who are the most difficult to please—consumers. In my last post, I talked about a study brought out by the Mobile Marketing Association (MMA) on … Continue reading
App in your language?
There is a huge comfort in speaking, reading and writing in your own language. However, the Internet, at least in India, has largely been a bastion of English language. Of course, there have been some remarkable examples of sites in … Continue reading
Time to shed the conservative garb
Even though the Indian market is dominated by the traditional forms of media, namely print and television, there is a lot of buzz around the digital medium. And this has been the case for some time now. Companies often talk … Continue reading
Posted in digital marketing, marketing
Tagged digital marketing, internet, online advertising, online marketing
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What’s clogging the pipes?
The usage of apps on mobile devices is rising across the world. People are increasingly connecting to the internet through them. That only means one thing—clogged bandwidth pipes. A study by mobile analytics firm Flurry came up with this interesting … Continue reading
Posted in apps, mobile advertising
Tagged mobile advertising, mobile apps, mobile phone marketing
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