Author Archives: admin

A winning combination

The service industry is going through a phase of massive transitions. With digitization, there is a huge leap in scalability that is now possible for the dissemination of services. However, so far the needle has typically swung towards extremes—either there … Continue reading

Posted in Digitization, marketing, world wide web | Leave a comment

The mind of the Indian youth

Anywhere in the world, whenever there is a mention of the Indian economy and market, people often talk about the demographic advantage this country enjoys. It is a youthful country with high disposable incomes, they say. The oasis for marketing … Continue reading

Posted in Indian Youth, marketing, mobile advertising, social media | Leave a comment

Time to move on.

Dear reader, I have today resigned from Blyk , a company I co-founded late in 2005. My time in Blyk has been very successful and exciting, but now is the right time for me to move on. Social media and … Continue reading

Posted in Uncategorized | Tagged | 5 Comments

Happy Birthday to us!

It’s time to pop the bubbly—Blyk turns 1 in India! Time sure flies when you’re having fun. And the year gone by has been nothing if not fun. From launching our services to having a subscriber base of 1.68 million … Continue reading

Posted in Indian Youth, marketing, mobile advertising, social media | 1 Comment

Ask nicely, and I will

The title doesn’t refer to my willingness to please. In fact, it refers to people who are the most difficult to please—consumers. In my last post, I talked about a study brought out by the Mobile Marketing Association (MMA) on … Continue reading

Posted in marketing, mobile advertising, Mobile Marketing Association | Leave a comment

With your permission

If I asked you nicely and gave you deals, discounts and gifts against things you wanted to buy anyway, would you allow me to share my marketing message with you? That is the premise that permission-based mobile marketing works on. … Continue reading

Posted in digital marketing, marketing, mobile advertising, social media, Uncategorized | Tagged , , | Leave a comment

Group buying is ready for mobile and social networking

Ever tried bargaining for something by promising the shopkeeper you’ll buy more if you get the right price? We all do it. And the discount we get by doing that is usually 2-5 percent, 10 at the most. Now if … Continue reading

Posted in social media | Tagged , , | Leave a comment

App in your language?

There is a huge comfort in speaking, reading and writing in your own language. However, the Internet, at least in India, has largely been a bastion of English language. Of course, there have been some remarkable examples of sites in … Continue reading

Posted in marketing, mobile advertising | Tagged , | Leave a comment

Time to shed the conservative garb

Even though the Indian market is dominated by the traditional forms of media, namely print and television, there is a lot of buzz around the digital medium. And this has been the case for some time now. Companies often talk … Continue reading

Posted in digital marketing, marketing | Tagged , , , | 3 Comments

What’s clogging the pipes?

The usage of apps on mobile devices is rising across the world. People are increasingly connecting to the internet through them. That only means one thing—clogged bandwidth pipes. A study by mobile analytics firm Flurry came up with this interesting … Continue reading

Posted in apps, mobile advertising | Tagged , , | Leave a comment