It’s time to pop the bubbly—Blyk turns 1 in India! Time sure flies when you’re having fun. And the year gone by has been nothing if not fun. From launching our services to having a subscriber base of 1.68 million opt-in profile members, the journey has been extremely thrilling.
Take a moment to absorb that number: 1,680,000 young (16 to 29 years old) people in India have voluntarily chosen Blyk and given it permission to send them marketing messages from the brands we have tied up with.
Since they have voluntarily given permission to be contacted and have shared their basic information, it makes for a very potent mix for advertisers. Our formula is simple: Basic Targeting + Behavioural Targeting (based on responses) = Relevant Content + Relevant Ads. The result—an impressive 25 percent response rate.
For the consumers, it is a no-fuss service where they get to enjoy deals, information and more in the areas they want—and only in the areas they want. At a time when SMS spam is driving people up the wall, here is a service that only sends them relevant information that they asked for. It never crosses the line between permission-based marketing and spam. Never. And this is why we are able to add 3500-4000 members every day.
In the one year of our existence in India, we have acquired deep insights into the mind of the Indian youth. We have been able to bridge brands with their consumers and built a successful three-way relationship.
In the coming years, I have no doubt we will increase our subscriber base and our client base exponentially. Our ambition, however, is to continue to enhance the user experience—both for the consumers and for the brands. Cheers!