Monthly Archives: November 2011

Happy Birthday to us!

It’s time to pop the bubbly—Blyk turns 1 in India! Time sure flies when you’re having fun. And the year gone by has been nothing if not fun. From launching our services to having a subscriber base of 1.68 million … Continue reading

Posted in Indian Youth, marketing, mobile advertising, social media | 1 Comment

Ask nicely, and I will

The title doesn’t refer to my willingness to please. In fact, it refers to people who are the most difficult to please—consumers. In my last post, I talked about a study brought out by the Mobile Marketing Association (MMA) on … Continue reading

Posted in marketing, mobile advertising, Mobile Marketing Association | Leave a comment

With your permission

If I asked you nicely and gave you deals, discounts and gifts against things you wanted to buy anyway, would you allow me to share my marketing message with you? That is the premise that permission-based mobile marketing works on. … Continue reading

Posted in digital marketing, marketing, mobile advertising, social media, Uncategorized | Tagged , , | Leave a comment