Monthly Archives: February 2011
Mobile is digital but all digital is not mobile
The title is not just wordplay. It is a classic misinterpretation played out in the advertising world. What type of an agency is best positioned to become master of mobile advertising? I have not heard a convincing answer to this … Continue reading
Information sharing on the internet is changing our social behavior
It is remarkable how something as seemingly trivial as a Facebook post could be seen to trigger off an entire revolution. And yet, if popular word is to be believed, that’s what happened in Egypt. One day, a woman decided … Continue reading
Don’t be afraid to be open when you market
Gone are the days of thrusting your message at the audience. If you want your target to appreciate what you are trying to say to them, you need to engage with them actively and even allow them to be part … Continue reading
